Tuesday, June 30, 2009

The Problem With Twitter: Providing Instant Value to a Glancing Audience

I've been thinking lately,which most times is a bad idea for me, about all the Tweets that constantly scroll across my computer screen at any given time. There are so many messages out there it is pretty much a free for all. If you are pedaling something chances are you don't even look at incoming Tweets because you spend all day fishing for more hits.
What is it in a Tweet that makes you click on the link? Is it the message, user name, avatar, or the number of followers or maybe your background? I doubt anybody takes time to answer these questions because the nature of the tool does not allow time for thinking. Its all about comprehending the speed in which your strength of presence and personal branding need to be conveyed to a viewer that gives him the inkling to click.
The number of followers you have indicates the strength of your presence. It is probably the most important field on the page. The more followers you have the more credibility you are instantly perceived to have in the minds of those who look. Focusing on building your number of followers is always important.
Tweeters are lucky if they get more than a literal second of viewers time for each Tweet posted. We must learn to be successful "Flash Marketers" of our personal brand within the time it takes for the next distraction (tweet) to hit the computer screen. That is a tall order my friends.
How do you manage this, is it strictly repetition and if so when does the repetition become spam? (there I said it) I think as long as we are providing value and we are not constantly bombarding we have a better shot at being successful.
Finally, regularly take an objective look at your Twitter home page and be open to tweaking it every once in awhile. Ask yourself, Would I click on the link? What does the visual instantly convey? How can I provide instant value to a glancing audience? Please share your BKM's.


 

 


 

 

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Monday, June 29, 2009

Newspapers Slow Death and Birth of Social Media

One of the reason so many newspapers are going under is by the time they are printed the stories and classified advertisements are literally old news. In this new age of Social Media, sites like Twitter, Facebook and Youtube are now king of Instant Information. Most people now get breaking news on their cell phones and when they want to advertise a service or product the computer savy individual usually decide to list for free on a site like Craigslist. The traditional "paperboy" system of disseminating news and ads has been eclipsed by the internet and ulitmatley, for all newspapers, dying a slow death is imminent.

The good news is that with change comes new opportunities and there is no time like the present to learn what those opportunities can do for you.

The Instant Information Age is upon us. While it's still evolving these things have become more and more obvious;

* SOCIAL MEDIA generates a Huge amount of money for those involved.
* Social Media Sites are still FREE to use.
* Working from Home is part of this evolution.
* There are proven strategies that must be followed to succeed.



Marketing campaigns that would have cost thousands just a couple of years ago can now be launched for FREE to a World Wide Audience with just a few clicks while lounging in your boxers at home. All you need is the knowledge to get started. If you would like more information or help to get started please follow this link.


 

 

 


 

 

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